First vertical · DTC ecommerce

Ecommerce accessibility

The segment where ADA demand letters concentrate first.

DTC ecommerce carries the highest 2025 ADA Title III demand-letter density of any vertical, the $5K–$90K settlement band, and a checkout-flow finding concentration that ships from a small set of shared templates. The remediation posture is the audit-grade pull request — and the pull request is what Sigil files on every deploy.

Why this vertical, this quarter

Three pressure points shape the run.

DTC ecommerce accessibility is the rosiest PR-fund the 2025 Title III demand-letter factory reaches for first. The remediation posture is now the audit-grade pull request — a worked redacted diff, an axe-core diagnostic, a WCAG 2.2 SC, an EN 301 549 clause.

  • ADA demand letters

    DTC ecommerce is the segment posting the densest 2025 Title III demand-letter cadence — the velocity comes from serial plaintiffs targeting the same checkout template dozens of brands share.

  • $5K–$90K settlement band

    Per-filing settlement ranges cluster between approximately $5K and $90K, with volume discounts when the demand-letter factory targets a category — the bar is the redacted PR, not the policy.

  • Checkout-flow concentration

    Findings concentrate in the checkout funnel — button contrast, the alt-text gap on cart imagery, the form-label map on billing fields — exactly the surface Sigil scans source-side first.

A worked redacted PR

One finding, one pull request, end to end.

Below is a real diff the Sigil scanner emits against the in-repo sample-theme fixture, paired with the axe-core diagnostic and the WCAG 2.2 SC + EN 301 549 clause map regulators expect to see. Repro on tests/unit/sigil/fixtures/sample-theme.

Run a Sigil pilot

Stop filing demand letters. File a pull request.

The free WCAG scan is one URL. The pilot files the same redacted PR against your own repository on every deploy — the audit-grade artifact your counsel, your procurement team, and your regulator all read from the same source.